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Tesla's stock doesn't trade like it used to (TSLA)

"We note a fundamental shift in the behavior of Tesla's stock," Irwin, an analyst at Roth Capital Partners, a Newport Beach, California-based investment-banking firm, wrote in a note to investors on Friday.

Irwin's comments came following Tesla's Model Y reveal at the company's design studio in Hawthorne, California, on Thursday evening.

"For the past several years Tesla's stock has behaved like an emerging growth company, where mgmt can invent their own milestones, meet these, and the stock would behave positively," Irwin wrote.

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"Investors have now appropriately shifted focus to unit volumes, margins, and a practical assessment of the addressable market, in our view."

In other words, shares of the electric-car maker known for trading in a volatile fashion over the last few years appear to be moving more on fundamentals rather than the hope Tesla could meet its own ambitious, pioneering goals.

The shift Irwin has noticed in how the stock reacts to developments around the company has been more pronounced since the Model 3 production ramp-up in 2018, he told Markets Insider.

More broadly, Irwin thinks there is "clearly a large market" for the Model 3, and likely one for the Model Y. But he said the announcement seemed to fall short of more aggressive expectations, and vehicle prices seemed to be "too high."

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The cheapest version of the Model Y is set to arrive in 2021 , at a starting price of $39,000. Three more expensive versions of the vehicle will start at between $47,000 and $60,000, and are scheduled to begin shipping in 2020.

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Irwin has a "neutral" rating and a 12-month price target of $270 about 2% below where shares were trading on Friday.

Read more Tesla coverage from Markets Insider and Business Insider:

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Larita Shotwell

Update: 2024-08-03